Deryck Poole

Primary Arms: All Things Defensive

Deryck Poole
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Duration:   8  mins

If you’re familiar with Primary Arms as an optics company, you may not know that they have a very extensive online store. In this video, we present an overview of the Primary Arms online retail site, where you can buy gear for firearms training or practice at the range.


PDN Contributor Deryck Poole shows how easy the site is to navigate. On the Primary Arms homepage, you can go to ALL PRODUCTS, or if you know what brand you’re looking for, you can go straight to BRANDS. Within BRANDS, there’s a very long list to choose from. Click to view that brand’s products.

If you’re looking for a particular product as opposed to a brand, categories to choose from include FIREARMS, AMMUNITION, OPTICS, LIGHTS AND LASERS, SHOOTING GEAR, and more. Click the category and you’ll find a list of subcategories that will really help you narrow down your search.

If an item you want is out of stock, you can provide your email and be notified when the item is back in stock.


This requires an FFL transfer. On the Primary Arms site, you can enter your FFL information at checkout. If you don’t know which local FFL dealer you’re going to use, you can go through the checkout process and click a box that states you will provide your FFL information at a later date, thus securing your purchase.

The Primary Arms site is really a one-stop shop for all your defensive gear needs. You can find what you want, find it easily, and be notified when an out-of-stock product becomes available. The site is intuitive, easy to navigate, has no incessant scrolling, and works fine on a phone or a laptop.


Rob Pincus joins Deryck to show some builds Rob has been working on with parts purchased from Primary Arms.

Sign up on the Primary Arms site and get a coupon code for $12 off your first order.

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